VP of Software Architecture · Linex Loyalty

I design the architecture behind AI-enabled travel & loyalty platforms.

Software architect & product designer with 15+ years turning complex business goals into scalable, cloud-native, human-centered platforms — from Medellín, Colombia to the world.

Andrés Ayala
Medellín, Colombia
About

From pixels to platforms.

My path is a bit unusual — and it's my superpower. I started as a graphic communication designer, spent years crafting brands and websites for clients in Miami, then crossed over to engineering: frontend, full stack, DevOps, and finally software architecture.

That journey means I speak business, design, and engineering fluently — and I use all three to build platforms that people love to use and teams love to run.

Today I'm VP of Software Architecture at Linex Loyalty (formerly UltraGroup), leading architecture and technical excellence across the group's business lines — including agentic-AI servicing workflows on travel & loyalty platforms serving financial institutions across Latin America.

The arc so far
Graphic DesignerBrands & interfaces · Miami clients
Frontend & Full Stack DeveloperAngular, .NET, PWAs · Leonisa
DevOps EngineerCI/CD, Kubernetes, observability · Leonisa
Software ArchitectCloud-native, event-driven · UltraGroup
VP of Software ArchitectureGroup-wide strategy · Linex Loyalty
Expertise

What I bring to the table.

Software & Platform Architecture

Microservices, event-driven architectures, API ecosystems, and multi-tenant platforms — designed for scale, resilience, and constant change.

AI & Agentic Engineering

Spec-driven development and agentic implementations — LangGraph, MCP, A2A, A2UI — changing how teams build and how platforms serve customers.

DevOps, Cloud & Reliability

CI/CD with quality and security as blocking steps, deep observability, and Kubernetes on Azure & AWS. Availability is the product.

Product Design & UX

A designer's eye on every architectural decision — personas, flows, prototypes, and interfaces that make complex systems feel simple.

Experience

Where I've built things.

2024 — Present
Linex Loyalty · formerly UltraGroup · Medellín
VP of Software Architecture (2026 – present) · Software Architect (2024 – 2026)

Leading group-wide architecture and technical-excellence strategy as UltraGroup becomes Linex Travel and expands globally under Linex Loyalty — cloud-native, event-driven, AI-enabled platforms for financial institutions and loyalty ecosystems across Latin America.

2017 — 2024
Leonisa · Medellín
DevOps Engineer · Full Stack Developer · Frontend Developer

Seven years across the stack at one of Latin America's leading apparel companies — from HR web apps and PWAs to leading the DevOps practice: CI/CD with blocking quality gates, Azure & AKS infrastructure, and the observability strategy with Dynatrace.

2009 — 2016
Independent · Miami-based clients
Web Designer & Developer

Full-spectrum digital work — wireframes to front-end development — for accounting, real-estate, and legal firms in Miami-Dade and Broward counties. The years that turned a designer into a technologist.

Toolbox

Tools I reach for.

Cloud & DevOps
AzureAWSKubernetesDockerGitLabAzure DevOpsJenkinsArgoCDTerraformSonarQubeDynatrace
Development
.NETNode.jsPythonAngularTypeScriptJavaScript
Messaging & Events
RabbitMQKafka
AI & Agentic
ClaudeGPTGeminiLangGraphMCPA2AA2UIGitHub Spec Kit
Education

Always learning.

MSc in EngineeringUniversidad EAFIT
In progress · 2027
Software Development SpecialistUniversidad EAFIT
2024
Marketing SpecialistUniversidad Autónoma de Occidente
2015
Graphic Communication DesignerUniversidad Autónoma de Occidente
2014
Contact

"Always searching for fun, quality, and excellence at work."

That's been my line for years — and it still holds. If you're building something ambitious, let's connect.

Medellín, Colombia · Working with teams everywhere